Mopar: A Short History
Mopar is a familiar name to car enthusiasts. Over the years, the Mopar trademark has become synonymous with high-quality car parts that increase the performance and value of a variety of vehicle make and models. Bloomington Chrysler Jeep Dodge Ram provides certified Mopar parts to car lovers and mechanics all around Minnesota. What is the history of these popular aftermarket vehicle parts? How did they come to hold such a revered place in the hearts of American motorists?
From Chrysler Cars to International Sensation
Mopar is a combination of the words “motor” and “parts”. In 1937, a group of salesmen was looking a snappy display name to place on cans of Chrysler Motor Parts brand antifreeze. The moniker was unique, easy to pronounce, and memorable. Mr. Mopar, a 10-ft tall mechanical camel, introduced the brand to the public at the Shriner’s Convention held in Detroit, Michigan that year.
During World War II, the Chrysler factories, like many other American manufacturers, shifted their production to things needed for the war effort. This led to the Mopar name being applied to mechanized parts used in the production and repair of bombers, tanks, and other machines used by American troops. When the soldiers came home to their own neglected vehicles, Mopar once again switched its target market. The company started making parts for everyday cars and trucks. This new direction opened up new possibilities for car customization.
The Mopar brand continued to grow throughout the 1950s and 1960s. The company expanded the number of manufacturing plants, giving them the ability to make a wider range of products. The millions of parts produced by the brand each year eventually found their way into customized cars all around the world.
Innovation and a New Focus
In the 1960s, Mopar once again expanded their offerings with glass and electrical items. The 1960s also saw the production of the Mopar Max Wedge, a high-speed muscle car featuring the brand’s parts and accessories.
When Chrysler acquired American Motors in the 1980s, Mopar started producing parts that worked with Jeep brand vehicles. This move expanded Mopar’s market share and gave it a reputation for flexibility that commanded respect among professional and amateur car mechanics everywhere. In the 1990s, Mopar once again changed its focus. A training course was developed to teach mechanics the finer points of using Mopar products in their daily work. The 2-year internship program is still operational. The Mopar College Automotive Program continues to graduate some of the most sought-after automotive technicians in the country.
Today, and Into the Future
In our current day, Mopar is still manufacturing parts and accessories that increase the performance of cars and trucks. Many car dealerships, like Bloomington Chrysler Jeep Dodge Ram, offer Mopar parts and service for most vehicles. The company shows its commitment to high-performance racing cars with its continued sponsorship of NHRA drag racing.